NASHVILLE, Tenn. (Aug. 14, 2008) – What do “The Pianist,” “Pulp Fiction” and Bridgestone brand commercials featuring a screaming squirrel and a lucky dog have in common? All four works have been finalists at prestigious festivals in Cannes, France.
Inspired by the Cannes Film Festival, one of the most influential film festivals in the world, the Cannes Lions International Advertising Festival is held each year to recognize creativity in advertising from around the globe. Though they didn’t win the festivals’ top prizes like “The Pianist” and “Pulp Fiction” did, the two Bridgestone brand commercials were chosen as finalists, placing them among the top 10 percent of the more than 4,600 entries from 85 countries in this year’s advertising festival.
For Bridgestone Firestone North American Tire, LLC (BFNT), which produced the ads, a classic award-show adage sums up the feeling perfectly.
“In this case, it truly is an honor just to be nominated,” said Phil Pacsi, Vice President of Consumer Marketing for BFNT. “One of the driving forces of our Bridgestone brand team, including our teammates in advertising and marketing, is a shared passion for excellence, and these ads hit that standard. To receive this level of recognition at such a prestigious festival is remarkable.”
In the “Scream” commercial, which debuted during this year’s Super Bowl, more than 20 woodland friends exercise their lungs and count their blessings that a car passing through their home is riding on the world-class technology of Bridgestone brand tires. In the “Lucky Dog” commercial, a hungry dog goes on an unexpected journey, running inside a tire that results in an unexpected and lucky ending.
The entries that were chosen as finalists were divided into 32 different product/service categories; the Bridgestone brand commercials were two of the 10 finalists for the Film Lions awards in the automotive products and services category.
About Bridgestone Firestone North American Tire, LLC:
Nashville, Tenn.-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in North America. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.