NASHVILLE, Tenn. (May 22, 2008) – It’s time to fire up the video cameras and get the creative juices flowing. The 2008 Safety Scholars Video Contest, presented by Bridgestone Firestone North American Tire, LLC, will start accepting student-made, safety-themed videos on May 27.
The company is again turning to America’s teens for solutions presented in a creative format to help make roads safer for everyone. The Safety Scholars Video Contest now includes a chance for young video producers to have their auto safety videos broadcast as a public service commercial. The contest will award three $5,000 college scholarships for the most compelling and effective videos that drive home life-saving messages on auto and tire safety. The top 10 filmmakers will also receive a new set of Bridgestone tires.
“Because car crashes claim the lives of more 16- to 21-year-olds than any other cause, we feel safety education is a priority,” said Christine Karbowiak, Vice President of Public Affairs, Bridgestone Americas Holding, Inc. “After challenging young people last year to create their own videos about auto and tire safety, we were extremely impressed with the talent, skill and passion of our nation’s youth. We are proud to continue Safety Scholars as a contest for teens created by teens.”
Three unique stars of last year’s winning Safety Scholars videos included robots with road rage, text-messaging nutcracker dolls and seatbelt-savvy Lego® figurines.
2007 Safety Scholars Video Contest facts:
- 1.3 million hits on contest site, SafetyScholars.com
- 24,000 viewings on YouTube.com, one of the “Top 50 Views” in its category
- 8,000 online votes at SafetyScholars.com
- Nearly 300 videos entered
In addition to scholarships, the top four 2008 winners will showcase their videos to top automotive journalists at the 2009 Chicago Auto Show.
2008 Safety Scholars Video Contest:
The top 10 videos will appear on SafetyScholars.com and YouTube.com, in addition to MySpace.com and Facebook.com on July 7. Viewers will then select the winners through online voting at SafetyScholars.com.
- Safety videos must be 25 or 55 seconds in length.
- The first 300 video entries will be accepted May 27 – June 24 at SafetyScholars.com.
- A panel of judges will choose the top 10 videos based on the following criteria: how well the video compels viewers to be more safety-conscious, including topics such as seat belt usage, tire safety and avoiding in-vehicle distractions; and how well the video effectively and creatively communicates its message.
Grand prize-winning videos will be announced on Aug. 8 at SafetyScholars.com. In order to make videos easily accessible to young drivers across the country, the winning entries will be posted on TireSafety.com, SafetyScholars.com and other websites.
Bridgestone Firestone has invested in a myriad of innovative driving and tire safety education initiatives specifically targeted at young drivers. The Bridgestone brand serves as presenting national sponsor for Driver’s Edge, a hands-on safe driving course that’s offered free of charge to teens in selected cities across the U.S. The company has also aired a series of tire safety public service announcements featuring Mario Andretti, legendary racer and Firestone spokesman. Andretti, who has also toured the country talking to students about auto and tire safety urging students to learn their M.A.R.I.O’s (Mario Andretti’s Real Information on Safety), and the company has distributed more than 30,000 M.A.R.I.O’s safety booklets to teens across the country. In 2006, Bridgestone Firestone created the very successful Safety Scholars essay contest which generated the idea for the 2007 video contest as well as other safety education ideas the company is implementing. More than 22,000 students entered the 2006 contest which awarded $2,500 college scholarships to the three grand prize winners.
The Safety Scholars Video Contest is offered by Bridgestone Firestone North American Tire, LLC to promote driver safety and education among America’s youth. Participants must be 16- to 21-years-old, and a legal resident of the 50 U.S. states or District of Columbia. Contestants must also possess a valid driver’s license and be currently enrolled as a full-time student at an accredited secondary, college level or trade school. Official Rules with complete entry, eligibility and prize details will be available on SafetyScholars.com.
About Bridgestone Firestone North American Tire, LLC:
Nashville, Tenn.-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in North America. In addition, through its industry-leading Bandag brand, BFNT develops, manufactures, markets and sells retreading materials and equipment.
Visit www.SafetyScholars.com for additional information.