NASHVILLE, Tenn. (Oct. 12, 2010) - The Car Care Council has recognized Bridgestone Americas (BSA) and Bridgestone Retail Operations, LLC (BSRO) with a pair of Automotive Communication Awards for BSA’s driver safety education initiatives and BSRO’s Car Care Academy program. The awards presentation will be held during the Council’s Women’s Board reception on Nov. 2, during Automotive Aftermarket Industry Week in Las Vegas, Nev.
“At Bridgestone Americas we’re committed to educating all drivers, especially new drivers, about driving safety,” said Dan MacDonald, Vice President of Community and Corporate Relations, BSA. “We’re honored to receive this recognition for our efforts.”
This year, BSA was honored for its public relations efforts surrounding its driver safety education programs, including: Safety Scholars (safetyscholars.com), a web-based video scholarship contest, and Teens Drive Smart (teensdrivesmart.com), an online teen driver safety education resource. The company also supports general driver safety education through TireSafety.com and by serving as title sponsor of Driver’s Edge, a hands-on driver education program for teen drivers.
“We believe that an educated consumer is a confident customer,” said Vicky Condell, Director of Public Affairs, BSRO. “We are dedicated to bringing vehicle knowledge to drivers in communities both big and small. On behalf of everyone at BSRO, it is truly an honor to receive this award.”
BSRO’s Car Care Academy program, launched nearly 40 years ago, teaches consumers how to save time and money by taking simple steps to keep their vehicles running newer, longer. BSRO has expanded the program beyond the free, in-person Car Care Academies into a comprehensive, multifaceted advocacy campaign dedicated to informing the public about proper vehicle maintenance and safety in a variety of venues.
The Car Care Council Women’s Board and the Automotive Communication Council recognize the efforts of companies that, throughout the year, proactively provide automotive information to their consumers.
About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.
About Bridgestone Retail Operations, LLC:
Bridgestone Retail Operations, LLC (BSRO) is headquartered in Bloomingdale, Ill., and operates the largest network of company-owned automotive service providers in the world — nearly 2,200 tire and vehicle service centers across the United States — including Firestone Complete Auto Care™, Tires Plus™, ExpertTire™ and Wheel Works™ store locations. Credit First National Association and Firestone Complete Fleet Care™ operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.